Job Summary:
Buymed is seeking a talented and motivated Digital Marketing Specialist to join our team in Phnom Penh. As a Digital Marketing Specialist, you will play a key role in managing various aspects of our digital presence, including social media marketing, web analytics, online marketing, communication, and running performance ads. Your responsibilities will include creating and implementing digital marketing campaigns, analyzing web analytics data, managing social media accounts, and optimizing performance ads to enhance engagement and drive growth.
Responsibilities:
- Digital Marketing Campaigns:
- Develop, implement, and manage digital marketing campaigns in collaboration with other departments to achieve company objectives.
- Utilize various digital channels, including performance ads, to enhance brand visibility and drive customer acquisition.
- Performance Ads:
- Plan, execute, and optimize performance-based advertising campaigns to meet key performance indicators (KPIs) such as conversion rates, click-through rates, and return on ad spend (ROAS).
- Conduct A/B testing and analyze ad performance data to refine and improve campaign effectiveness.
- Social Media Management:
- Manage and curate content for social media platforms to drive engagement and growth.
- Develop and implement social media strategies aligned with overall marketing goals.
- Online Marketing:
- Stay updated on the latest trends and best practices in online marketing to keep Buymed at the forefront of digital innovation.
- Collaborate with cross-functional teams to ensure a consistent online presence across various channels.
- Communication:
- Work closely with internal and external stakeholders to ensure effective communication of marketing messages.
- Collaborate with the marketing team to align communication efforts with overall brand strategy.